Business activity

Company profile

Company overview

Advertising

CRAFTSMAC LABORATORIES PRIVATE LIMITED is a registered company in kerala. Its recorded business activity is advertising.

Status: Active • Registered: 2014-11-04 • NIC: 73100

A concise sample of services and capabilities associated with the recorded NIC activity.

Advertising overview

Targeted brand campaigns across Kerala NCR combining data-driven strategy with local market insights to increase recall and conversion for B2B and B2C clients in corporate services, manufacturing corridors, logistics, and tech-enabled operations.

Integrated media planning and creative execution that aligns with NIC 73100 Advertising standards, delivering consistent messaging across digital, OOH, trade publications, and industry events to support measurable business outcomes.

Compliance-focused advertising solutions designed for professional, scientific and technical services, ensuring messaging adheres to regulatory and procurement requirements while optimizing campaign ROI.

Capabilities

Core execution capabilities and strengths.

Market analysis and segmentation specific to Kerala NCR industrial clusters, identifying high-value audiences within corporate services, manufacturing corridors, logistics hubs, and technology operations for targeted outreach.

End-to-end campaign delivery: creative development, media buying (digital and traditional), outdoor and trade-event activation, lead generation, and performance measurement using attribution metrics tied to sales and inquiries.

Content and creative services tailored to technical subjects: white papers, case studies, explainer videos, and product demos that translate complex services into clear value propositions for procurement and decision-makers.

Advertising offerings

Signature offerings and packaged outcomes.

Integrated Campaign Strategy

End-to-end advertising strategy tailored for enterprises operating in Kerala NCR's corporate services, manufacturing corridors, logistics hubs, and tech-enabled operations. Includes market segmentation, media mix planning across digital and offline channels, channel-specific creative briefs, and KPI frameworks tied to measurable business outcomes such as qualified lead velocity and campaign-attributed revenue.

NIC 73100 — Advertising; Section M: Professional, Scientific and Technical Activities

B2B Account-Based Marketing (ABM) Programs

Targeted ABM programs for manufacturing, logistics, and enterprise tech buyers in Kerala NCR. Services cover account selection, personalized content development, multi-touch orchestration (email, LinkedIn, programmatic), sales enablement assets, and monthly account engagement reporting with intent signals and pipeline influence metrics.

NIC 7310 — Advertising; Division 73: Advertising and Market Research

Brand Positioning & Creative Production

Research-led brand positioning and creative production services including messaging architecture, visual identity refresh, campaign creative for OOH and digital, and production management across local shoots and studio vendors in Kerala NCR. Deliverables include creative specs for programmatic, social, and print plus a 90-day launch plan with measurement SLAs.

Class 7310 — Advertising; Group: 731 advertising

Services and capabilities

Services that support planning, delivery, and reporting.

B2B Brand Positioning

Strategic advisory to define value propositions, messaging architecture, and go-to-market narratives for firms in corporate services, manufacturing, logistics, and technology operations across Kerala NCR. Deliverables include brand briefs, messaging matrices, and stakeholder communication protocols.

Consulting and strategy under Advertising (NIC 7310).

Performance Marketing & Analytics

Measurable lead generation and campaign analytics designed for long procurement cycles. We set up conversion funnels, account-based marketing pilots, and bespoke dashboards to track opportunity velocity and campaign ROI in industrial segments.

Data-driven advertising services focused on measurable outcomes.

Trade Engagement & Event Promotion

End-to-end promotion for industry events, trade exhibitions, and product demonstrations. Services include attendee acquisition, partner outreach, on-site branding, and post-event nurture programs tailored for buyers and channel partners in the region.

Event marketing and promotional services for industrial and technical audiences.

Company registration details

Key rows and indicator scores.

Company metrics

  • Authorized capital: ₹ 10.0 L
  • Paid-up capital: ₹ 5.5 L
  • Metric: Value

Operational details

  • CIN: U73100KL2014PTC037456
  • Company status: Active
  • Registration date: 2014-11-04
  • Company class: Private
  • Company category: Company limited by shares
  • Company sub-category: Non-government company
  • Listing status: Unlisted
  • Registrar of Companies: ROC Ernakulam
  • Registered state: kerala
  • NIC code: 73100
  • Recorded business activity: Advertising

Location map

IX/412 C1, INFOPARK ROAD, KUSUMAGIRI P.O,,KAKKANAD,Ernakulam,Kerala,682030-India

IX/412 C1, INFOPARK ROAD, KUSUMAGIRI P.O,,KAKKANAD,Ernakulam,Kerala,682030-India

Contact

Contact us

Talk to our team.